The trailer fleet at KTG companies consists of nearly 2000 strong, but none are as noticeable as the She The North trailer that celebrates the historic Grand Slam win by Canadian tennis player Bianca Andreescu.
This June, the trailer design won the Private Motor Truck Council of Canada’s (PMTC) 3m Graphic Award in the Special Events/Promotions Category. The stunning trailer features images of Andreescu and graphic elements representing the dynamism of tennis was designed by Turbo Studio.
Based in Mississauga, ON, Turbo Studio is the sister company of longtime KTG vendor Turbo Images. They are a design-forward branding and marketing agency that provides boutique-style customer service and care.
The She The North trailer was the first of three projects that Turbo Studio has designed for various KTG companies. After the success of both the image and the quality wrap, we relied on them to develop creative ideas for another trailer and an office mural.
Turbo Studio’s second design was an update for Kriska’s ageing community events trailer. Community groups in Eastern Ontario use the 36′ refrigerated trailer at events such as Ribfest, Canada Day and others. Kriska requested that the wrap reflect the heritage of the area and the company’s place within it. The resulting design showcases local landmarks and a Kriska truck with a map of the region in the background. As on the She The North trailer, the bright red of the Kriska logo was strategically used throughout.
Recently, the company completed a mural installed to celebrate Champion Express’s 30th anniversary. This project was more of a conceptual challenge than the others. Champion’s design brief described a 16′ x 9′ mural that illustrated the company’s reach across Canada and needed to include road and rail transportation as well as famous Canadian locations. Turbo Studio’s talented designers worked with the company to produce multiple versions to get to the final design and are delighted with the result.